The basic idea is to allow social features to make it easier to collaborate, have scientists to peer-review the various different input channels, and make it easy to keep the encyclopedia up-to-date.
What I liked, at least as I could see it from the video, was the way it used map mashups to give the meta information about the images of various species the users could upload. For example, having many users take photographs through mobile devices and upload them on the spot, we will have a good idea on how habitats of these animals interact with human habitats, as well as have a sense of their general prevalence.
There is a post on techcrunch about it, and the video describes the project quite well:
Sunday, May 13, 2007
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